See what's new in the Cakemail app

Segment by engagement

Build dynamic segments from how contacts interact with your emails. Conditions include opened/did not open and clicked/did not click for any campaign within a time window or since a date, allowing you to evaluate the engagement. Segments update automatically as engagement changes. Ideal for re-engagement flows, send-frequency tuning, and rewarding your most active contacts.
‍
Available under Audience ▸ Lists ▸ Segments ▸ Email Activity (Time period) for Growth and Premium accounts.

Get reports for pop-ups and landing pages

We’ve deployed a full engagement Reports page so you can follow your analytics and act on your pop-ups and landing pages to improve your performances.

• Pop-up reports. Get information on views, unique/new/returning visitors, total clicks and click rate, conversions and conversion rate, abandonment, primary traffic source, and views-over-time charts (daily or weekly, vs. the previous period).
  ‍
  Available under Audience building ▸ Pop-ups ▸ Reports for Growth and Premium accounts.
  
• Landing page reports. You now have access to the same engagement dashboard for landing (conversion) pages, with added scroll-depth tracking (≥ 50%, ≥ 75%, 100%): page views, visitors, clicks, conversions and conversion rate, traffic source, and traffic over time.
  ‍
  Available under Audience building ▸ Landing pages ▸ Reports for Growth and Premium accounts.
  

Customize your domain for landing pages

You can now publish your landing pages on your own custom domain instead of the default platform URL for a fully branded experience.

Available under Audience building ▸ Landing pages ▸ for Growth and Premium accounts.

Personal Access Tokens (Beta)

You can now create and manage scoped API tokens directly in the app, with a scope picker to grant only the permissions each token needs. Personal access tokens let your scripts, integrations, and tools authenticate to the API instead of your password. Each token carries only the permissions (scopes) you grant it, the expiry period (never, 30 or 60 days, one year, or a custom date) and can be revoked at any time. This is a Beta feature.
‍
Available under Settings ▸  Personal Access Tokens‍

Improvements

• We’ve created a new section for Domain authentication and clarify all documentation related to the tasks you need to perform to authenticate your domain and improve your deliverability. We’ve also improved the DKIM key status validation. The app now shows whether a key is verified, helping you to be informed on any issue you might have.
  
• Automation Flow Analytics: You have access to a new view to visualize how your automated workflows perform.
  
• Improved form structure builder: better manage each of your fields with a more intuitive editor
  
• Form prefill. Use pre-populated known fields for returning contacts, helpful to create subscription confirmation campaigns.
  
• Warning before deleting attributes in a form, so you don't remove data unexpectedly.
  
• "Created on" date now available on every campaign's tab.
  
• Better handling of information when duplicating a campaign whose original list no longer exists; you can pick a replacement, and your segment is preserved.
  
• Searchable sender dropdown: when building a campaign, type to instantly filter your senders by name or email.
  
• Bulk actions across all pages: unsubscribe, suppress, or delete your entire selection at once, with a live progress view.
  
• More automation control: set a reply-to address on automation emails, and apply tags within the Email API automation step.
  
• Editor safeguard for SVG image: the email editor now warns you when inserting an SVG image, since SVGs don’t display reliably in all email clients.
  
• We've reviewed and improved the Documentation section for all 4 supported languages (English, French Canada, French France and Spanish). Available in our Knowledge Base: https://cakemail.dev/en/docs/
  

Redesigned Forms

Forms were completely rebuilt from the ground up to give you more control, better design options, and smarter segmentation from day one.

What’s new:

• Brand integration: apply your colors, typography, and style for a seamless look
  
• Interest & tag segmentation: assign tags and capture subscriber preferences directly at sign-up
  
• Flexible field setup: easier management of required fields, placeholders, and layout
  
• Built-in compliance: GDPR and Law 25 consent checkboxes included
  

Popups (BETA)

A brand-new tool to capture attention and increase sign-ups.

‍Key capabilities:

• Fully customizable layouts
  
• Branding controls that match your visual identity
  
• No-code builder with real-time preview
  
• Deploy across your website and digital channels
  

Landing Pages (BETA)

Build dedicated landing pages to turn visitors into subscribers—no coding required.

‍Key capabilities:

• Create beautiful, conversion-focused landing pages
  
• Customize designs to match your brand
  

Availability: popups and landing pages are available to all users during a limited trial. After the trial, they will be included in Premium plans.

Refreshed Design

The entire interface has been modernized with a cleaner, more consistent look and improved usability across the app.

The biggest visible change:

• Navigation menu relocated to the left side for a clearer and faster workflow.
  

Enhanced Subscription Flow

The complete contact subscription experience has been updated for more flexibility and better branding.

‍What’s improved:

• Customizable smart double opt-in emails
  
• Better control of confirmation messages
  
• A more consistent and polished subscriber journey
  

Our new account setup instantly applies your logo and colours, so your emails, templates, and preference centre reflect your brand from day one—no extra steps needed.

For Agencies
Agencies automatically get access to tools for managing client accounts, sharing assets, and running campaigns—all in one place.

Not an agency, but need to manage clients or departments? Just let us know—we’ll help you activate those features.

Your New Dashboard – Everything at a Glance

Curious how your last campaign performed? Want to track subscriber growth over the past 7 or 30 days? We've improved the the new dashboard gives you a clear and complete picture of your performance—plus quick access to your drafts and account tools.

Manage your email marketing effortlessly with a completely redesigned dashboard offering clearer insights and streamlined functionality:

• Simplified Overview: Quickly monitor campaign performance with easy-to-read metrics for opens, clicks, unsubscribes, and bounce rates. You can even select the exact time range you'd like to see.
  
• Enhanced Audience Insights: Intuitive visualizations to effortlessly track subscriber growth and engagement.
  
• Campaign Spotlight: Immediate access to your latest drafts, upcoming campaigns, and recent reports.
  
• ‍Progress Tracker: Real-time indicators to keep track of active campaigns.
  
• Improved Account Management: Easily manage senders, domains, users, and subscription plans, all centralized.
  

We are excited to introduce the Cakemail Email API, a completely rebuilt solution offering powerful, scalable, and developer-friendly features. With advanced analytics, multi-tenancy support, delivery monitoring, and real-time status updates, this API allows developers to manage email campaigns and transactional emails at scale with ease and confidence.